Market: With the integration of culture and tourism involved into the national strategic system, the demand side puts forward new requirements to the supply side. From the perspective of “think globally and act locally”, China.org.cn enhances the development of supply and demand through topic selection, platform building and elites’ wisdom collection.

Industry: Other new requirements comes from fine-scale development of industrial chains such as holistic tourism, civilized tourism, poverty alleviation through tourism, sports tourism, research and study tourism, and more themes, and morederivation and transformation based on tourism destinations.Since 2018, the cultural tourism industry has experienced carding and upgrading, and localization and internationalization are in urgent need of more effective integration.

Investment: In the context of the new era entering integration of culture and tourism, national investment in tourism continuously gains momentumin 2018. It is expected that direct tourism investment will exceed 2 trillion RMB throughout the year. The investment direction and investment ratio have been changed significantly. How to maintain competitiveness and resource scarcity has becomethe focus of the tourism industry when facing changing markets and new investment perspectives.

Technology: Smart tourism has entered a new level under the background of pouring new trend and new technology such as live broadcast, panoramic view, virtual reality, augmented reality, big data and blockchain.We should take advantage of technology and be brave to connect these technology, and turn refined tourism big data into productivity, to make science and technology an indispensable element in every travel service path. We should be eager to innovate and lead the future.