In order to realize unlimited development in the limited space, Shangcheng District, Hangzhou learns experience from other international first-class central cities on its own initiative, and actively exerts its five advantages, namely history and culture, tourism resources, revolutionary spirit, business travel industry and urban functions. It always adheres to five development concepts of protection, guidance, innovation, openness and quality, and accelerates the implementation of the developing strategy of integrating culture and tourism to make every effort to create a gold business card for the city.

"Wuliu Lane + Highlighting History and Culture" - Panorama of Traditional Chinese Medicine Street (Photoed by Ping Chuan)

Shangcheng famous scenery: rainy and suuny Lakeside (Han Sheng)

Shangcheng famous scenery: The Southern Song Dynasty Site of Bagua field (Han Sheng)

Shangcheng famous scenery: Emperor Feiyun (Han Sheng)

First, adhere to the protection and development, and enhance the wisdom of the integration of culture and tourism. Taking the comprehensive protection project of Imperial City Site in the Southern Song Dynasty as the guide, the Wuyue culture and the Southern Song Dynasty culture will be deeply explored. Protection and utilization will be gradually promoted in some fields, such as the cultural relics, historical blocks, historical buildings and industrial and commercial relics to built the“Hangzhou Historical Architecture Museum”. Firstly, cooperate with Zhejiang University Urban Planning Institute to gradually sort out seven royal relics of the Southern Song Dynasty and the"Taichang Temple" used for rites and music, such as Deshou Palace, Yousheng Temple, Kaiyuan Palace, Prince Zhong’s Mansion and Longxiang Palace, according to the 152-year-long development history of the Southern Song Dynasty. Through combing, more than 10 historical sites of the Southern Song Dynasty were discovered in the town, and more than 40 original life scenes and cultural experience points and more than 40 non-legacy projects were preserved, which lays a solid foundation for the development and utilization of cultural resources. Secondly, implement the urban memory restoration project. We will steadily promote the protection and development of cultural relics such as the Southern Song Dynasty Imperial City and the Qiantang River Ancient Sea Pond to implant historical fragments into historical districts such as Qinghefang, Wuliuxiang and Twenty-third fangxiang in the form of stories. We will pay attention to both protection and development under the exploitation to promote the protection and rehabilitation project of the Zhongshan Middle Road and strive to create micro-landscapes, such as Mantou Mountain, Ning Gate, Lizheng Gate and Prince Palace, and form two unique historical and cultural landscape -- the Southern Song Dynasty Pedestrian Street and Mantou Mountain Street featuring the Southern Song Dynasty culture. Thirdly, reshape historical landmarks. Based on the construction of historical landscapes to form East, West, South, North and Middle structure of the town’s underground palace, Sixinfang, Goushanli and“Shangcheng 1157”, we are committed to declaring World Heritage. We plan to carry out the construction of the theme park of the Southern Song Dynasty Imperial City Site to make comprehensive protection, development and integration of Relics Exhibition Hall of the South Song Dynasty, Taimiao Site Park and Imperial Street Exhibition Hall, to keep exploring new hot spots of cultural tourism.

Shangcheng famous scenery: Wushan Tianfeng (By Han Sheng)

Hefang Dream (Xie Yingqing)

Beautiful Lakeside (Zhang Jianping)

Fuxing Bridge Night Scene (Yu Yaoqin)

Second, insist on leading development and expand the space for integration of culture and tourism. We will actively adhere to the strategy of“Development Supported by the River” put forward by the municipal committee and the developing path of holistic tourism. We will accelerate the core developing structure of“One Axis Three Group” of Zhijiang Road Gold Coastline, Shannan Fund Town, the Southern Song Dynasty Imperial Town and the Wangjiang Financial and Technology City, to make a comprehensive and moneyed large-scale layout of tourism industry.Firstly, to start with high-quality plan. We will draw up and keep improving the planning of Zhijiang Road ecological landscape and work out section-divided planning according to the principle of the improvement functional layout. We will improve the program of city design the Wangjiang new town and launch the planning of the underground space of Wu Shan square and ShiJia Mountain area, to link the city center to the river in the last kilometer.Second, the strong support policy leads. Fully docking the provincial and municipal tourism industry policies, and formulating financial support policies for non-legacy support, cultural activities, tourism industry, and smart services, with a total annual support amount of more than 8 million yuan, forming a tourism industry and trade, Wenchuang The benign and complementary development trend of the integration of finance, science and technology and other industries.Thirdly, lead big industrial projects. We will make great efforts to build five industrial sectors of“tourism plus”, such as Chinese medicine leisure health care, sightseeing on the Qiantang River, financial experience in the south of, city style at Qinghefang and fashion business on the Nanshan Road alongside the Lake through governmental guide, social participation and enterprise construction. The Yuhuang Mountain fund town was successfully approved as the first unique 4A tourist scenic spot in the country; We will actively promote the innovation and development of intangible cultural heritage and built an exhibition center for them, and focus on strengthening the protection and inheritance of intangible cultural heritage, such as manual skills, traditional medicine and old brands.

Beautiful Night in the East River (photoed by Zhang Jianping)

"Overlooking the Fifteen Kui Lane" produced by A Yuan

Chenghuang Pavilion

Ershisan Fang

Third, adhere to innovative development and build a platform for the integration of culture and tourism. We will adhere to the concept of innovative development and make an overall establishment of holistic tourism demonstration zone in the whole province in accordance with the high-quality development of tourism. Based on the current imbalance of tourism development in Shangcheng District, we should create more carriers for the integration of culture through the orientation of nationalization, diversification and individualized development.Firstly, promote the integration of culture and tourism. Guided by the"big travel" thinking, we will keep improving the deep integration of the culture of the Southern Song Dynasty and tourism by creating serial unique scenery spots featuring the Southern Song Dynasty culture, such as the town living room, the town station, the town cultural corridor, and the town hall through combing the remains of the Southern Song Dynasty. We will continue to enhance the brand influence of the integration of culture and tourism through all kinds of activities, such as the launch of the Southern Song Dynasty Cultural Tourism Year, the theme opening day of the 880th Anniversary of the Southern Song Dynasty and design competition about original tourist souvenir featuring the culture of the Southern Song Dynasty.Secondly, promote the innovation of cultural and travel products. We will make a delicate design for tourism products, exert different means such as smart tourism and 3D technology and create a tour route with the theme of"Southern Song 150" through"one scene and one story" way. And we will launch four boutique tour lines, such as the"double town double view" bus tour, the Southern Song Dynasty theme museum tour, double heritage night tour, city folk culture tour; We will actively cultivate cultural related industries to be settled, such as film and television media, animation entertainment, industrial design and so on, and build two major cultural industry bases -- Shangcheng intangible cultural heritage display base and Phoenix Yuyuan creative film and television base featuring the Southern Song culture, which is to form an area of related cultural tourism industries.Thirdly, promote the settlement of quality projects. We will pay attention to solve the tourism difficulty of"High interest in lakeside and low interest in riverside". Partnered with Canal Group to introduce the Blue Dolphin brand belonged to Guangdong Pearl River Shipping Co., Ltd., we will jointly establish Qianhang Water Tourism Development Co., Ltd. We will invest more than 10 billion yuan to build two luxury cruise ship, one is archaistic and the other is modern, to make a formal debut for the water tourism era of Qiantang River.

Four, adhere to open development and build a large pattern of integration of culture and tourism. We must adhere to the concept of open and cooperative tourism and build a comprehensive, multi-level and wide-ranging cultural tourism exchange pattern.Firstly, the introduction of macro guidance planning. We will take the initiative to raise the benchmarks and study the international advanced standard to launch the three-year action implementation plan of tourism in our district goes globally. We will detail 51specific tasks of 37 departments in different 6 streets and the tourism work is included in the comprehensive evaluation of the whole district. We will make joint efforts to establish the work pattern and atmosphere of the promotion of tourism internationalization. Secondly, carry out international exchange activities. We should exert the"post summit" superposition effect by taking advantage of the G20 summit and actively expand the influence of the financial tourism of Shannan fund in the context of he West Lake summit of the global private fund; We will promote the creative transformation of Chinese excellent traditional culture in the platform of the second South Song Culture Festival to constantly inspire regional cultural innovation and vitality; We will hold the international day experience of Hangzhou city for the consecutive 10 years to promote the formal legislation of Hangzhou international city day and make it solidify into a gold card for the internationalization of Hangzhou. Thirdly, expand foreign influence. We should enrich the cultural performance of"Most unforgettable memory is in Hangzhou" and use holographic virtual high-tech to introduce"dream back to Southern Song Dynasty" naked eye 3D large tourism holographic performance, which is to enrich performances projects at night and further create a new business card of Hangzhou tourism culture; We will actively explore the"tourism plus" international marketing mode and strengthen the sharing of resources, data and tourists in the cities of the country; We should take an active part in the connection to the world and launch China-Europe ancient Southern Song Dynasty and ancient Rome International Forum by relying on the platform of the Belt and Road and Maritime Silk Road to build the platform for cultural exchange of European and Asian urban memory.

Hangzhou Lianchuang Anjiatang No. 52 Fund Town

Chairman Mao inspected Xiaoyingxiang Memorial Hall

Hefang Street in the Yujie Street in Southern Song Dynasty

Shannan town/ a town in the south of mountain

Five, adhere to the quality development and create a major upgrade of the culture and tourism integration. We will firmly adhere to the developing concept of establishing solid quality development, constantly optimize the development environment of regional tourism, and actively enrich the content of high quality. Firstly, strengthen brand building. Taking the post-reconstruction and upgrading as an opportunity, we will comprehensively enhance the neighborhood landscape and functions, and create a number of fashionable cultural districts such as Nanshan Road Light Show and Wuliufangting, which will become a new hot spot for urban night tours; We will continue to enhance special festival brand influence, such as the West Expo, Hangzhou Art Festival, Citizens' Leisure Festival, Hangzhou International Experience Day and so on to attract over one million visitors to participate and experience every year;Cooperating with Zhejiang Satellite TV, we will film a large-scale documentary"the Southern Song Dynasty", which will be broadcast to expand the influence on CCTV's discovery tour channel for 6 consecutive times for 15 minutes each time; We will publish"Picture of Linan" and"The Southern Song Dynasty’s Food Culture" and make hand-painted maps and series of travel brochures of the Southern Song Dynasty to upgrade The city influence of a place where is suitable for work, life, business, tourism and health. Secondly, optimize cultural products. We have introduced the"Most unforgettable memory in Hangzhou" plat indoor version to be settled in Dongpo Theater and co-produce the TV series"Chicken Feather Flying to Heaven" with Jiaping Film and Television, and the film was selected into the"Five Ones" project awarded by the Propaganda Department of CPCCC. We have supported cultural enterprises to explore domestic and foreign markets to export a batch of cultural fines in historical humanities, contemporary literature and creative design, and cooperate with many well-known enterprises such as Google and Big View to comprehensively promote the culture and tourism of Southern Song Dynasty. Thirdly, build quality scenic spots. Taking the most stringent tourism market rectification as the starting point, we made a clear enhancement in the quality through the self-examination of the scenic spots, unannounced visits, social surveys, and special inspections, the quality and efficiency of the comprehensive environment, management services and civilized tourism; And 130 public toilets in the whole region are vigorously promoted and upgraded under the requirement of Class A to fill in the shortcomings of public service details and further play the important role of small toilets to serve the people's livelihood; We have made an innovative application of"Internet plus" information technology to enhance the quality of tourism and actively developed the 2.0 version of the tourism big data system. And we will spare no effort to make three articles of tourism data collection, research and judgment to improve tourism services.

Xiaoyingxiang

A Fund Town in the south of Yuhuang Mountain

Hu Qing Yu Tang at the bustling Qinghefang Street at the foot of Wu Mountain